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The fast food market: a study of buying behavior and restaurant image

untuk lampiran bahan boleh dapatkan di Perpustakaan ATMA, UKM dengan no. panggilan/ Accession No. : 31744

Tags: buying behaviour, Fast food marke, Grandy's, Kentucky Fried Chicken (KFC), McDonald's, multi-attribute image model, Pizza Hut, restaurant image, Shakey's Pizza

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